12 April 2017 / by Ryan Beaudelaire

Personal branding of ESL teachers. What is your brand?




Oxinity Friday Meeting - Barcelona

Is personal branding important for an English teacher? Do we, teachers, take care of our personal branding and do we consider it part of our professional duties?

Today at our Oxinity Friday meeting here in Barcelona our team activity was on PERSONAL BRANDING and here is what we spoke about... Try this yourself and start defining and creating your brand!

Personal branding - What is your brand?

Think about this: If you were a hotel…which one would you be?

Who would you want to attract?

How would you want guests to feel when they entered?

What would you want them to say when they left?

You can most likely apply your answers to how students and colleagues feel about you.

Oxinity teachers in Barcelona said, when people leave their hotel they would like them to say -

Amazing service - I´ll come back, they had fun, a beautiful place, they have enjoyed themselves, very professional service, excellent value, great place to meet new people!


Now, at YOUR hotel,  the chances are you would spend a lot of time on the front end, designing every little detail to create the overall effect you wanted.

And people are the same.

People who intentionally and purposefully care about the way they present themselves are the ones who get the results they’re looking for, and make people feel the way they want them to.

Now, fill in the below form on PERSONAL BRANDING


Words that describe us professionally

Here is a list of the words that we think people see in us professionally as Oxinity members-

Positive, engaging, decisive, engaging, encouraging, organised, professional, passionate, articulate, supportive, welcoming, interesting, reliable, patient,  and helpful.



Personal branding and behaviours - Individuals and Oxinity Community Members

Different companies

Ask each person about the different companies they teach at and how their branding and behaviours adapt to each place. Does the expectation change between different companies? Are there different standards at different companies?


Now discuss what the group thinks about personal behaviour as teachers, what is good behaviour that we at Oxinity aspire to and what do we consider bad or distasteful? Write these down on a list, good v´s bad!

Individuality + Community

How do you balance your behaviour as an individual with the behaviour that you agree is a good example as part of the Oxinity Community that we are part of?




Quotes from today!

Sandra Morwani Choose a job you love and you´ll never have to work a day in your life!

Emily Kopec The early bird catches the worm!

Peter Nesbitt I´m prepared, engaged and enthusiastic.

Ashley Curran I´m friendly, patient, and prepared.

Nick Giddings I´m well prepared, friendly and focused.

Paul Jarvis The power of Paul compels you!


further-reading-1 (1)


Check out this handy workbook on personal branding https://www.pwc.com/us/en/careers/campus/assets/img/programs/personal-brand-workbook.pdf

Be inspired by this Forbes article on The First Steps To Building Your Brand and start creating it today!









October 2017
The teachers are in the epicentre of the Oxinity growth model
by Jonatan Buxeda
Today I'd like to share what we have...


October 2017
Frustration of Students: Common Scenarios and How to Manage Them
by Jushua Cutts
‘’Mistakes are he portals to discovery’’ Frustration is defined as the feeling of being upset or annoyed as a result of being unable to change or achieve something. This is a common feeling that ...


October 2017
Teaching kids: challenges and winning strategies
by Gabriel Ekoe González
In an increasing demand for English classes,  important points to consider when teaching kids are how to teach also what makes a good kids’ activity. Perhaps the most important thing to consider when teaching kids is their attenti...


July 2017
10 Real Reasons to do a TEFL Course in Spain
by Radmila Gurkova
TEFL Course in Spain - The time is now! July and August are the best months to decide to make the step into sunshine by signing yourself up to a TEFL course in September here in Spain. It's the perfect time to start something new. If you are a native English speaker or bilingual and you have an upbeat,...


July 2017
7 Tips on Giving Feedback to ESL Teachers
by Peter Nesbitt
Giving feedback to ESL teachers can be tricky, particularly when you have something critical to say. But yet it is also important, as without it, how can people learn? Sure, they can rely on their own self-evaluation of how they are doing, but if you have ever watched any TV talent show, you will see that a lot of people just aren't very good...


June 2017
Teacher Talks - Sharing expertise and experience
by Ryan Beaudelaire
Teacher Talks - Sharing expertise and experiences Things worth sharing We´ve had something up our sleeve for the last few weeks and we´re ready to do what we love and sha...


June 2017
Level testing: How to test a student's level?
by Ryan Beaudelaire
Level testing: How do you do it? Level testing...... Ooooh, lets talk! Unless you've been asked that awkward question outright: 'What level am I?' You won't know what's it like to to be a deer in the headlights and respond with something really daft in a high pitched voice like.... 'Yeah, really good!' Li...


June 2017
Teaching beginners: is translating really necessary?
by Radmila Gurkova
A big debate around teaching beginners has always been whether it is necessary or not to translate into the learners' mother tongue. Opinions are split and vary from definitely not to maybe sometimes yes or, in the other extreme, of course yes, translating is fast and effective. Translating seems straightforward and historically it has bee...


May 2017
Masterclass in ESL at Oxbridge to share and learn about expertise areas
by Gracia Guzmán
The Oxbridge English Teaching System (OETS) is made out of a wide and wide community of teachers from different countries and backgrounds. Offering a masterclass in ESL for different areas of expertise was necessary and easy at the same time, having in mind the richness of profiles of our community members. This is why we are currently devoti...


May 2017
Move to Spain - Have my life! It´s easy
by Ryan Beaudelaire
Move to Spain - Have my life! It´s easy! Last Sunday, this is how we spent our Sunday afternoon, chillin' up the Mountain at Montserrat! Just another mountaintop Benedictine monastery you know! ...