13 October 2011 / by Radmila Gurkova
Blackberry's message goes missing
For the makers of the device whose name became synonymous with messaging, it was a deeply embarrassing 36 hours.
Untold numbers of Blackberry users, first in Europe then in much of the rest of the world, found that their email either slowed or ground to a halt and the BBM service became unavailable.
Worse, the whole incident turned into a business school case study of how not to communicate with your customers - Blackberry simply failed to get its message out.